Hi, welcome to Off The Ground.
We can help your mobile apps and games find their audience.
Show me what you can do


If you're looking for a consultancy with a deep understanding of the gaming and mobile markets coupled with creativity, grit and passion, you're at the right place.
Our range of services caters to everyone from AAA studios to solo indie developers. Our data-driven approach deliver KPI-validated ROI at all stage of your business cycle, from CPI and CPA to LTV and ROAS.

Launch Strategy

We will plan and execute a comprehensive strategy for getting your game to market.

User Acquisition

We will grow your game's user base at scale, with a ROI-driven approach to match your core KPIs.

App Store Optimisation

We will analyse your game's store listing and provide actionable recommendations to increase conversion rate and discoverability.

Product and Monetisation

We will review and optimise your IAP or ad-based monetisation. Even if it means we have to integrate SDKs ourselves.

Game Analytics and UX

We will fix your acquisition and onboarding funnels. Yes, they are leaking. No, you don't know where yet.

Consulting on China

We will provide you with guidance to navigate the Chinese mobile market and operate your business there with the right partners.


Studios and publishers that trust us with marketing their games:

Ankama Games - UA, ASO and Product

Growing user base at scale and optimising player experience

Warzone: Clash of Generals - UA

Supporting a youtuber-focused launch strategy with paid acquisition

Fifth Journey - Marketing Strategy and Operations

Growing Hollywood IPs and their respective mobile games' success

The Ember Conflict - One-man Marketing Team

Launching an iOS strategy game with very strict budget limitations

Gameloft - Product Marketing

Branding and launching AAA mobile games

Xbox France Official Blog - Content Marketing

Promoting XBLA titles through high-value content

Get in touch

Book a free 1-hour consultation where I'll help you define actionable tactics to start marketing your game(s).