Ankama Games - UA, ASO and Product

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I worked with the Ankama user acquisition lead to set up and run UA campaigns across various channels. My product vision also led me to advise the development teams in optimising their games' UX and monetisation.

Ankama is a broad transmedia publisher, whose IPs span supports as varied as PC games, animated TV shows, comic books, and board games and merchandising.

• Client: Ankama
• Date: August 2017 - March 2018
• Contract Type: Employment, Onsite (France)

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Warzone: Clash of Generals - UA

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I worked with Stratospheric Games' CEO to set up a low-budget acquisition campaigns for supporting the launch of their debut title Warzone: Clash of Generals, that was initially relying exclusively on youtuber coverage.

Warzone: Clash of Generals is a strategic arena battler where you deploy your units to destroy your opponent's headquarters.

• Client: Stratospheric Games
• Date: August 2017
• Contract Type: Project, Remote (France)

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Fifth Journey - Marketing Strategy and Operations

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During my tenure as Head of Marketing at Fifth Journey, I accompanied the CEO and creative teams in defining and executing the marketing strategy for its portfolio of Hollywood IP-related mobile games.

I worked hand-in-hand with the production director to set up a comprehensive tech stack across all their titles, allowing the team to operate critical services such as attribution, analytics, community and CRM.

In close cooperation with their stakeholders in Hollywood, I devised and executed cross-marketing operations aimed at increasing both game and IP performance. Alongside Kubo a Samurai Quest, I worked on 4 still-unannounced projects (among which VR and AR titles).

• Client: Fifth Journey
• Date: January 2016 - August 2017
• Contract Type: Retainer, Remote (France, Hong-Kong, California)

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The Ember Conflict - One-man Marketing Team

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Embedded in the Substantial Games team, I handled all marketing responsibilities, leading to a very successful launch weekend where, following very strong Apple support in China, we acquired close to 200,000 players while spending $0 in marketing budget.

The Ember Conflict is a now-defunct real-time tactical and strategy game pitting squads of 3 to 6 units against each other in fast-paced, bloody skirmishes.

• Client: Substantial Games
• Date: May 2014 - August 2015
• Contract Type: Employment, Onsite (China)

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Gameloft - Product Marketing

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As a Product Marketing Manager for Gameloft, I was embedded in the development teams in their Beijing studio to strategise and coordinate execution of the Launch and Evolution marketing plan.

I worked closely with the game teams to ensure all branding initiatives were tied to the game's creative vision, along with ensuring smooth communications between Gameloft and various IP holders when the game was a licensed product.

• Client: Gameloft Beijing
• Date: 2012, October - 2014, May
• Contract Type: Employment, Onsite

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Xbox France Official Blog - Content Marketing

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As part of a side-project not related to my main gig at Microsoft France, I worked on promoting Xbox LIVE Arcade titles, released on the platform every week, via engaging blog articles and content promotion on social networks.

This also entailed co-hosting GameCAST, a monthly video show focused on the games industry.

• Client: Microsoft France
• Date: 2010, August - November, 2011
• Contract Type: Side Project

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